How Does Cloud Migration help your Sports Business? Migrate to Cloud with LogicEra

Welcome to yet another post from our weekly series, which is usually based on how cloud computing helps different verticals meet industry-specific challenges and emerge as the winner of the time. In our previous post, we covered cloud migrations for the Education Industry and discussed how Education businesses are leveraging the power of the cloud to simplify access to information, reduce IT costs, eliminate geographical constraints, manage content, etc. In this post, we will discuss how cloud migration is helping Sports businesses in delivering content over the Internet, making sports broadcasting & production accessible to everyone, engaging customers more efficiently, reducing costs, competing with big-budget operations, and much more.

Local computing is not going to work anymore if you want stellar results. Cloud computing has become the next big driver when it comes to technological innovation. New technologies like AI, 5G, and blockchain that have transformed and have been transforming the human experience have cloud computing as their foundation. Every industry is embracing the cloud, and the world of sports is no exception. Whether these are athletes, coaches, or fans, everyone is experiencing the payback of this technology. Through the applications provided by cloud computing that can collate & crunch enormous amounts of data in real time, sportspeople can better understand their performance. As far as the fans are concerned, they can watch, interact, and experience their favorite sports through new ways proffered by cloud computing. Sports organizations are not only using cloud-based technology off the field but even on the field as it enables them to crunch, analyze, and utilize massive amounts of data for achieving record goals and reaching a growing audience globally. Here in this article, we are going to discuss the top 3 ways in which cloud migration is helping the Sports businesses boom high. So, let’s walk through them one by one.

1. Real-time Data Sharing

The strength coaches aren’t required to maintain those spreadsheets anymore. Cloud provides a common platform through which the athlete and trainer can share information, review, and comment on the workout progress in real time. It means that the updates made by either party in the sports business get revealed immediately.  Cloud enables two-way communication between a sportsperson and his coach, which is fast and far more effective. The athlete can quickly and immediately communicate with his coach in case he cannot interpret any training module.

2. Better Fan Engagement

Cloud not only impacts the sportspeople positively but the viewing experience of fans has also been transformed by it. The interface and the user experience the viewers are provided display countless aspects of on-field attributes. Viewers can enjoy the attributes related to positions, polls, speed, velocity, win/lose probability, etc. By providing high-performance computing, predictive analysis, and real-time video streams, cloud computing has made the experience of the viewers even more entertaining and engaging. 

3. More Sports

Our consumption of sports has seen a great shift due to the broadcast revolution. Just like the way the advent of television did it some decades ago, cloud computing is doing now. Then, the sports fans weren’t required to purchase a ticket to watch the athlete compete of their choice, now the situation is even better. They have more command over when they would want to consume the sports content. By delivering content right from source to viewer through a cloud platform, over-the-top (OTT) broadcasting has eliminated the need for a satellite, broadcast, or cable distributor. Being launched in a relatively short time, the professional OTT channels show a wide range of sports to global audiences. 

The Final Words

Like it does for every field, cloud computing has changed the game for sports businesses as well. It represents the next stage of development in almost every facet of our daily lives. By leveraging the power of cloud computing, coaches can analyze the huge amounts of data in real-time that too from places where it wasn’t possible. Sports businesses can engage their fans in new ways. Moreover, we have quick & cheap distribution of a variety of lower-tier sports through OTT broadcasting. The sports sector is consistently evolving to match the pace with the technical revolution and as long as sports businesses continue to adopt technological innovations like the cloud, indeed the sky’s the limit.

Migrate to the Cloud with LogicEra!